South Korean cosmetics giant AmorePacific has opened a new AI-powered beauty lab, offering customers personalized foundation and lipstick recommendations. The lab uses AI to analyze skin tone and recommend the perfect foundation shade from 205 options and the ideal lipstick color from 366 choices. Customers receive a comprehensive skin analysis report, generated by AI.
AmorePacific uses deep learning and machine learning techniques to analyze skin data and create personalized beauty solutions. The lab’s AI-powered system can match foundation and lipstick shades more accurately and efficiently than human consultants.
The company believes AI can speed up product development and create more personalized beauty experiences. This AI-driven approach is part of a growing trend in the beauty industry, with global brands like L’Oréal and Sephora also adopting AI for personalized recommendations and product development. The global AI-powered beauty market is projected to reach $8.1 billion by 2028.