Japan is experiencing a tourism boom, with record visitor numbers driven by the weak yen and pent-up demand after the pandemic. June saw 3.14 million visitors, exceeding even pre-pandemic levels. This surge is generating significant economic benefits, with visitor spending estimated at ¥8 trillion ($50 billion) this year, making tourism a major economic driver. The sector is even projected to become Japan’s second-largest export in 2024.
While the influx of tourists is a boon for the economy, concerns about overtourism are growing. Crowds at popular destinations, like Mt. Fuji, are causing environmental damage and local frustration. The government acknowledges the need to manage this challenge, promoting tourism to regional areas and investing in infrastructure to handle the increasing visitor numbers.
Advertisement
Hey there! Want to support us? If you’re planning on shopping on Amazon, please consider using amzn.to/4bPDFNL. It doesn’t cost you anything extra, but helps us keep the lights on. Thanks for your support!
Despite these challenges, the government is aiming for 60 million visitors by 2030, with a focus on increasing visitor spending. This ambition requires careful planning to balance economic benefits with the preservation of local communities and the environment.