Mattel, the US toy maker, saw its stock price jump over 9% on Monday after reports emerged of a buyout offer from L Catterton, a private equity firm backed by luxury goods giant LVMH. While the report, citing people familiar with the matter, did not confirm a definitive deal, it sparked optimism among investors. There is no guarantee that L Catterton will succeed in acquiring Mattel, but the news has prompted potential competition. Rival toy company Hasbro, which has held unsuccessful merger talks with Mattel in the past, is reportedly considering making a counter-offer. This move could create a bidding war for Mattel, potentially driving the company’s stock price even higher. The buyout offer comes at a time when Mattel is undergoing a transformation to become more IP-driven, focusing on its content and franchises. L Catterton’s interest suggests that the private equity firm sees value in Mattel’s brands and potential for growth. The outcome of this situation could reshape the toy industry landscape and have a major impact on the future of both Mattel and Hasbro.
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